Archive for the ‘Industry News’ Category

If You Were Starting From Scratch How Would You Market Your Community?

Published on Tue, 08/26/2014 – 7:43pm

Last week I sat down with Andy Cohen, founder and CEO of, a Senior Housing Forum Partner, to talk about how senior living communities can most effectively take advantage of internet leads. Today most senior living…

How You Can Solve The Big Marketing Consistency Problem

Published on Mon, 05/04/2015 – 10:31pm

According to Jay Reischl, Principal of DEI Sales Central, a sales management and training system and a Senior Housing Forum partner, “Training washes out after a while; without practice, skills disappear.” That makes “refreshers” in all areas of operations vital,…

The 10 Best Lead Generation Practices You Need to Follow

Published on Wed, 05/13/2015 – 11:01pm

A few days ago, a Senior Housing Forum partner, pulled together a unique webinar panel to discuss how senior living communities can get the most from their partnership with any online referral agency, not just

The discussion, part of…

3 Phases Training Brings Roller Coaster Move-Ins to Steady Growth

Published on Sun, 05/31/2015 – 9:09pm

“When we started Stellar Senior Living, our approach to sales was to try to hire great salespeople and then get out of their way,“ said Aaron Benton, senior vice president for sales, marketing and recruiting. “We didn’t have a company-wide system…

What Families Really Think About Senior Housing Tours

Published on Wed, 06/03/2015 – 10:44pm

Do you ever wonder what families REALLY think when they tour your building?

Well, we asked them.

95% felt welcomed
68% were surprised how nice it was
20% felt it was too much of a sales pitch

Dive deep with us into the results of our…

Survey Shows Good Tours Lead to More and Faster Move-Ins — How Do You Stack Up?

Published on Sun, 07/26/2015 – 9:28pm

By Pam McDonald

Last month Katie Roper, Vice President of Sales & Marketing for, the largest online resource for people who provide care for a senior loved one and a Senior Housing Forum partner,…

4 Must-Haves For A Training Course To Deliver Lasting Effects!

Published on Wed, 07/08/2015 – 11:51pm

By Pam McDonald

Your dynamite salesperson might be great at discovery but only so-so at getting referrals from physicians. As the community’s Executive Director, you know she could up those skills with just a little more training and practice. But,…

The Free Referral Source

November 17, 2015 || POSTED BY Don Fox || Industry News

The Free Referral Source

Published on Mon, 09/14/2015 – 9:45pm

By Steve Moran

We tend to think in terms of having to spend money to get leads, but there are some ways to get leads that are FRREEEE.

Yes that is right Free. . . .
Easy, Hard, Fun, Expensive
Paid referrals from direct mail, email campaigns, newspaper ads…

7 tips for Capturing Powerful Testimonials

November 17, 2015 || POSTED BY Don Fox || Industry News

7 Tips for Capturing Powerful Testimonials

Published on Tue, 09/22/2015 – 9:18pm

By Pam McDonald

Testimonials are worth their weight in gold. Not just as a referral or recommendation, but also for the opportunity they provide sales staff to weave positive feedback into conversation with prospective residents.

Who wouldn’t want letters like these received by Jeanine Aspen,…