Participants will learn:
- Why scheduling tours is so important to census success.
- How to conduct the tour in such a way as to improve discovery and foster a relationship with the new prospect.
- How to avoid making the tour too much of a sales ‘pitch’.
- How to enhance the tour as an experience of living in the community by making the staff the primary focus of the tour and leaving the prospect with an over-the-top experience.
- How to earn that all important next step with the prospect.